Apr 16, 2010
Orange broadband moves to BT
Orange currently has more than 800,000 fixed line customers but plans to ditch their own problematic fixed-line broadband – which covers around 65% of the UK - in favour of BT. Although Orange has invested millions in broadband equipment and telephone exchanges; their customer base has been declining and their commercial performance rated as poor. In 2009 of 17 ISPs Orange was rated as 15th in the Service and Reliability Awards.
BT will take over Orange’s fixed-line business and a proportion of Orange staff will move over to BT as part of the re-organisation. The Times suggests the move to BT will increase Orange’s network coverage and free up their resources to invest in its broadband products and improve customer services.
Tell us what you think about this latest development?
Depends on how good BT is I suppose. I’m not with BT so I wouldn’t know. I do respect Orange for admitting that their service has been poor, it’s quite refreshing. That said, it’s so easy to compare broadband these days and maybe switch that ISPs have to do anything they can to keep their customers.
Bt keep clawing back customers by these sort of deals. But the service is still patchy.